According to industry survey, China's paint business thousands, in addition to the big brands have come to the fore, more is facing the transformation of small and medium enterprises. How to achieve brand transformation and upgrading, as small and medium-sized enterprises currently facing the problem. There is no doubt that the transition to the Internet has become a general trend, but the transformation is not a single, need more open the door, then paint companies should be from what other aspects of transformation? According to the current diversified market situation, the transformation of the coatings industry must focus on new business ideas, new business models, including personalized customization, including services, including the Internet.

1. Keep up with the trend to meet the requirements of modern life

Paint industry to transition, the product must be upgraded with the needs of modern families to upgrade, as a result of rising house prices, the majority of people living room is not, the function of the room itself in the fuzzy fuzzy, and in a smaller space used in paint Should also be more functional, to meet different needs. Such as many enterprises now research intelligent paint, not only as an extension of refrigerator and disinfecting cupboard to make up for the lack of both, as well as LCD clock display, both energy and fashion, in the design of full use of space, fine craftsmanship, elegant appearance, Attracted a lot of the current 80, 90 after the eyes.

2. To more perfect service, impressed more consumers

Paint companies will have to successfully transition and service have more integration. How to make the paint business in the process of buying can make consumers experience the service, paint business services is not just a simple sellers, but to your home, for your design, listen to your needs, with a piece of your design, and then To send you over, installed, it is inappropriate, you can also help you with certain changes, through this way to increase the proportion of services, paint companies can develop more. Some enterprises have been in this attempt. Such as the paint industry has launched three free service, free maintenance, free design and free demolition of the old paint, the Secretary on this basis to break through to the consumer sent a free kitchen door detection, advertising to log out soon, consumers directly to the We call, let us paint removed, the way to install a new.

3. For the industry to inject new blood

In this rapid development of society, the coatings industry in response to social and consumer changes corresponding changes, if not changed, will only face increasingly narrow market. So today some of the paint business must be largely to give up the past business model, re-start, in line with the new direction. For enterprises to inject new blood, listen to the views of young people, the courage to break through in order to make itself a new look. In order to adapt to the consumption habits of young consumers, many companies have begun to test the water supplier, the company's official website and the company's own online store, e-commerce platform on the mall can be organically combined, sales have also gained considerable Of the upgrade. Not only that, many paint suppliers also try to microblogging, micro-breakthrough, once the use of these new media to enter the lives of young consumers, when they have consumer needs, the preferred must be familiar brands. Paint companies in transition is not smooth sailing, nor quick success, in the process of exploring the progress there will be some obstacles, but if they can find their own transformation and upgrading of the way, will be in the development of the future with less.